In the present era, most brands are trying to redefine their global presence by stepping out of the defined frontiers of commercial space. Instead of just existing as a commercial entity, brands are stretching their vision to include areas that can significantly impact the well-being of global masses.
One of the leading forerunners of this twenty-first century brand revolution is the Japanese brand, Hitachi. With its eleven prime business segments already in place, Hitachi has embarked upon a new journey with the Hitachi Social Innovation Business. Driven with the conviction to formulate global solutions for achieving sustainable urban development, Hitachi’s Social innovation Business intends to give back to the society by touching millions of lives.
Learn about how Affle had run a highly engaging brand promotion campaign for Hitachi to communicate the core message of its Social Innovation Business by reaching out to the relevant audience. Click on the link below to download the case study.
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