Twin Wins for Affle – mTraction Platform Gets SG:D Accredited; Files Seven New Patents – PTI News
December 14, 2017: Affle has achieved twin wins, its flagship audience attribution & engagement platform mTraction has been newly SG:D Accredited and it has won a grant as one of the 18 awarded solutions under the Singapore Tourism Board’s (STB) Tourism Innovation Challenge for Hotels, for a solution that uses the same product. Affle further announced that it is filing for 7 patents ranging from blockchain, audience intelligence and fraud detection methods in order to strengthen the mTraction product suite.
Affle’s mTraction helps deliver end-to-end mobile commerce & marketing solutions with greater ROI and transparency for marketers, commerce marketplaces, app developers and publishers through unique intent insights derived from behavioral signals, attribution and transactional data. Currently, the platform is used by multiple brands, app developers and advertising agencies across ecosystem for mobile development, audience engagement, audience intelligence and validation. The platform is a composite suite of various services like – App Reusable Components, Event Attribution, In-app analytics, Customer Data Platform for CRM and Mobile Ad Fraud Detection (mFaaS). Clients can use the whole suite or can pick one of the products which are integrate-able through SDK or APIs.
Mr Edwin Low, Director of Accreditation@SG Digital, said “AI is one of the frontier technology focus areas that will help lay a strong infocomm media foundation for Singapore’s Digital Economy. We are pleased to work with promising AI-centric companies like Affle to accelerate their growth and drive Singapore’s digitalisation in both the government and enterprise sectors”.
Talking about being an SG:D Accredited company, Mr Anuj Khanna Sohum, Founder, Chairman & CEO Affle said, “This is a great milestone for the company and we are pleased that IMDA has identified us as an innovative company which follows the highest standards in product development & business practices. Over the last decade, our teams have built robust and reliable products to help businesses globally engage with their audiences and grow sustainably. We have gone through the comprehensive evaluation process by the IMDA team, which involves them vetting through our financial, operational and technical capabilities. This reassures our self-belief in our motto of serving our clients in the best way via our technical endeavors. Moreover, we are glad that this accreditation coincided with a grant awarded by STB for a solution that leverages the SG:D Accredited mTraction platform. We would be working on some exciting IOT automation process for an AI-driven chatbot, which would not only help hotels in streamlining the guest experience, but also make it a delightful one from pre-booking to post stay.”
Addressing the same, Pradeep Harikrishnan, CEO, IPG MediaBrand Indonesia, said “Affle has been a front-runner in the field of technology and a key partner for IPG Mediabrands Indonesia. We congratulate Affle on securing this prestigious accreditation from IMDA. Being users of Affle’s various products like mTraction, it is indeed re-assuring to learn that Affle’s products have been developed according to highest standards on lines of compatibility, security and scalability, as approved by one of the leading technology benchmarking organizations in SEA.”
According to Affle, the partnership with Accreditation@SG Digital will enable Affle to identify and seize opportunities in the ecosystem to enable data driven decision making and audience engagement, thereby not only helping businesses grow and enhance user experiences, but also bolster government engagement with citizens with improved efficiency of service experiences over the course of time.
Affle is a Singapore headquartered company, has built leading ‘Mobile Audience Intelligence and Analytics Platforms’. These platforms help deliver end-to-end mobile commerce & marketing solutions with greater ROI and transparency for marketers, commerce marketplaces, app developers and publishers through unique intent insights derived from behavioral signals, attribution and transactional data analysis. Having started in 2006, Affle has been a pioneer in the field of mobile technology and has built significant scale and intelligence backed by its robust profile of data and insights about millions of users. Affle’s investors include Microsoft, D2C (An NTT DoCoMo subsidiary), Itochu, Bennett Coleman & Company Ltd. (BCCL), Centurion Private Equity amongst others. For more information: Visit – affle.com || faas.mtraction.com || enterprise.affle.com
Affle About Tourism Innovation Challenge for Hotels:
The Tourism Innovation Challenge for Hotels was launched in May 2017 by Singapore Tourism Board to crowd-source innovative solutions to address key pain points and opportunities in the hotel industry to raise productivity and enhance customer experience. The challenge is held in partnership with Singapore Hotel Association (SHA).