SMS2.0 Coverage on MTVs Wassup

Affle’s SMS2.0 interactive and non-intrusive nature has already gained mass acceptance from users, advertisers and agencies in alike in India, delivering over 65 million targeted impressions a month. SMS2.0 was featured on MTV’s Wassup on the 24th of April 2008 and it describes how users can discover a host of relevant content services along with enhanced messaging features