Have Indian advertisers missed the digital bus?

Source: Sify finance| View Online Article

Not a single hit in ‘Cyber’ and ‘Mobile’ out of 33 metals won. The writing is on the wall: Indian agencies have failed to impress the jury in the digital and the mobile categories at the Cannes Lions International Festival of Creativity 2013. Indeed, the country’s good showing in the ‘traditional’ categories may be an indication that Indian advertisers and their agencies are betting on media that their counterparts in other counters have stopped taking seriously