Appnext To Empower ‘Made In India’ Apps With Its Organic Recommendation Growth Plan

Affle supports the Government’s vision of Self-Reliant Digital India and together with Appnext (an Affle company) invite app developers across multiple verticals to get their apps recommended on the hottest mobile placements.

India, July 08, 2020 Appnext, the largest independent on-device and in-app mobile discovery platform, today announced it is offering support to the India homegrown app ecosystem in their growth efforts, through getting their app recommended and discovered by relevant users.

India, according to AppsFlyer, is the #1 country in the world in the number of apps installed and used per month. With the availability of the Appnext Organic Recommendation Program (ORP), Appnext is pleased to extend this unique opportunity to the made in India app ecosystem.

This offer is aligned with the Government’s vision of enabling the growth of the indigenous tech ecosystem to innovate, develop and promote best-in-class homegrown apps with the Digital India AatmaNirbhar Bharat Innovate Challenge.

As the tech and app developer’s community pursues made in India initiatives, accelerating their recommendation channels is critical to support the app growth,” said Elad Natanson, CEO and Co-Founder, Appnext. “With our recently launched ORP, a non-paid app discovery, Appnext is able to support the growth of Indian startups by providing an exclusive opportunity to be included in our organic recommendations, an equivalent to up to $50,000 investment. We invite all made in India app developers and startups to register to the program online or via email for quick screening and setup.”

Last month, Appnext was recognized as the second most popular mobile advertising platform in India as per industry reports, right after Google. This recognition is a substantial validation coming from app developers in India.

Appnext works closely with an ever-increasing number of app developers integrating the Appnext recommendation engine. During the last year, thousands of apps in India boost their revenue and users’ growth by deploying Appnext solutions.

Supporting Resources:

Find out more about Appnext Organic Recommendation Program
Keep up with Appnext news by visiting the company’s website
Follow Appnext on Twitter, Facebook, LinkedIn and YouTube

About Appnext

Appnext is the largest independent app discovery platform, offering the only recommendation engine on the market, which encompasses both in-app and on-device discovery. Appnext discovery platform powers 4B daily app recommendations via over 20 interactions along users’ daily mobile journey.

Through its direct partnerships with top OEMs, operators and app developers, Appnext creates a discovery experience in over 10,000 mobile touchpoints. Powered by proprietary AI technology, Appnext ‘Timeline’ predicts the type of apps users are likely to utilize next and recommends which ones to install. Appnext’s recommendations are helping app marketers reach more engaged users and get their apps discovered, used and re-used.

As of June 2020, Appnext is part of the Affle group. Affle (India) Limited trades on the Indian stock exchanges (BSE: 542752 & NSE: AFFLE).

To know more about Affle, visit