Affle strengthens its management team and appoints Sam Li as General Manager, China

Shanghai, October 26, 2015 – Affle, a leading mobile platform company today announced the appointment of Sam Li as General Manager for its Greater China business. Affle had recently launched its ‘Mobile Audience as a Service (MAAS)’ platform in China in July, 2015 and its China business has been growing rapidly ever since. With Sam on board, Affle is all set to expand its mobile platform business in one of the fastest growing and the second largest mobile ad market globally.

Sam brings on-board an extensive and relevant experience of over 14 years in top global companies like Nokia & Rovio. Prior to joining Affle, Sam was the Country Director, China and Director of Business Development & Key Accounts at Rovio – the maker of Angry Birds. Prior to that, he had spent over 10 years at Nokia and worked in various business and technology roles at country and regional levels in China, Singapore and Europe. With his significant mobile industry experience, Sam would support Affle to grow its China business exponentially.

Commenting on his appointment, Anuj Kumar, Co-founder & Managing Director, Affle said, “We are glad to welcome Sam to spearhead our business in China. Since the launch of Affle’s MAAS platform in China, some of the largest commerce and app companies have signed up for our platform. I am confident that with Sam on board, we will strengthen those partnerships and build out an even more solid local team. Greater China is a very strategic and high priority market for us. It is great to have Sam to lead it as he brings in a solid blend of leadership, technology, business and local market experience”

On his appointment, Sam Li, General Manager (China), Affle, said, “I am really excited to join Affle to drive its business in Greater China.  The mobile economy particularly in China is growing very rapidly and the mobile ad market is already estimated to be over USD 14billion. I find Affle’s unified technology platform approach to address this market very disruptive and am confident that we would very soon acquire significant market share in China, backed by our solid and evolving product portfolio, management focus and experienced global and local teams”

About Affle: Affle is a Singapore headquartered ‘Mobile Audience as a Service (MAAS)’ platform company. Affle delivers end-to-end mobile commerce & marketing solutions with greater ROI and transparency for marketers, commerce marketplaces, app developers and publishers through unique intent insights derived from behavioral signals, attribution and transaction data. Having started in 2006, Affle has been a pioneer in the field of mobile technology and has built significant scale and intelligence backed by its robust profile data and insights about millions of users.

Affle’s investors include Microsoft, D2C (An NTT DoCoMo subsidiary), Itochu, Bennett Coleman & Company Ltd. (BCCL), Centurion Private Equity amongst others.

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Ayush Agarwal