Affle strengthens its leadership team. Appoints Major Sonam Bakshi as Chief Human Resource Officer

27th May 2019, India: Affle (India) Limited today announced the appointment of Major Sonam Bakshi as the Chief Human Resource Officer to strengthen its management team.

Major Sonam Bakshi comes with 19+ years of human capital experience across the Indian Army and several MNCs in the IT and financial services sector. She moves in to Affle after her last stint at Clix Capital (erstwhile GE Capital) as CHRO where she was also part of the founding team. Prior to Clix, she was managing HR function for Wipro while working on diversity and inclusion charter. She will be based at Affle’s Gurugram office. Besides work, Major Sonam is into mountaineering and scuba diving. She has summited Mount Kilimanjaro and is a certified PADI (Professional Association of Diving Instructors) scuba diver.

Commenting on the appointment, Anuj Khanna Sohum, the Chairman, MD and CEO of Affle said, “We welcome Sonam to the Affle family. As we continue our growth journey, we aim to attract new talent and develop, motivate & retain high performing Afflers. With Sonam’s knowledge and experience, our focus would be development of talent for tomorrow, making us future-ready.”

She will lead all aspects of human resources at Affle including talent acquisition & management, organizational development and effectiveness, learning and development, compensation and benefits, diversity, inclusion, and performance management.

Commenting on this, Major Sonam Bakshi, Chief Human Resource Officer, Affle (India) Ltd said, “I am delighted to join Affle and look forward to play an active role in its continuous success by bringing synergies and greater collaborative culture internally.”

Recently, Affle (India) Ltd. strengthened its team with key appointments including Ankit Rawal, who recently joined as Director, Business Development & Partnerships and Karan Saigal who joined as Director, Data Operations. Also, Affle Holdings Pte Limited had recently announced the appointment of Gulrez Alam as its Chief Investment & Strategy Officer. These appointments are expected to help Affle Group* to strengthen its business, market presence and partner footprint across businesses and geographies.

About Affle

We are a global technology business. We have two business segments: (a) our Consumer Platform, which comprises (1) our proprietary consumer intelligence platform that delivers consumer acquisitions, engagements and transactions through relevant mobile advertising (the “Affle Consumer Platform”); and (2) our retargeting media business for e-commerce companies and our push notifications offerings for e-commerce companies on a software as a service model (the “Vizury Commerce Business” and together with the Affle Consumer Platform, the “Consumer Platform”) and (b) our Enterprise Platform, which primarily provides end-to-end solutions for enterprises to enhance their engagement with mobile users. Recently, Affle International Pte. Ltd., our Singapore based subsidiary, has acquired Shoffr, a Singapore based Online to Offline (O2O) platform that converts online consumer engagement into in-store footfall and transactions.

Affle’s platform has been accredited by SG:D by Infocomm Media Development Authority in Singapore.

*Affle Group comprises Affle (India Limited), Affle International Pte. Ltd. and PT Affle Indonesia.

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Affle (India) Limited proposes, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offering of its equity shares (“Equity Shares”) in India and has filed a draft red herring prospectus dated July 14, 2018 (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on SEBI website at as well as on the website of the book running lead managers i.e., ICICI Securities Limited at and Nomura Financial Advisory and Securities (India) Private Limited at, and the websites of BSE Limited and National Stock Exchange of India Limited at and, respectively. Investors should note that investment in Equity Shares involves a high degree of risk and for details relating to the same, see “Risk Factors” of the Red Herring Prospectus when available. Potential investors should not rely on the DRHP for any investment decision.
This announcement has been prepared for publication outside the United States and may not be released in the United States. This announcement does not constitute an offer of Equity Shares for sale in any jurisdiction, including the United States, and the Equity Shares may not be offered or sold in the United States absent registration under the US Securities Act of 1933, as amended, or an exemption from registration. Any public offering of the Equity Shares to be made in the United States will be made by means of a prospectus that may be obtained from Affle and that will contain detailed information about Affle and its management, as well as financial statements. However, the Equity Shares are not being offered or sold in the United States.