Affle platforms accredited by IMDA Singapore for third consecutive time – indiainfoline

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Wins ‘Enabling Technology Company of the Year’ at MMA Smarties along with 21 other industry recognitions.

Affle India

Affle (India) Limited together with its subsidiaries today announced that its platforms have been accredited under the Accreditation@SG Digital (Accreditation@SGD) programme for the third consecutive time by the Infocomm Media Development Authority of Singapore (IMDA).

“This was a result of stringent evaluation on various aspects of the company, fortifying Affle’s credentials of following the highest standards in product development, business practices, data security, sustainability, and scalability,” company said in a regulatory filing on Thursday.

Affle also for the second time in a row won the coveted ‘Enabling Technology Company of the Year’ at the MMA Smarties India 2020 (organized by Mobile Marketing Association). This win came together with 21 other awards for Affle’s innovative mobile advertising campaigns at the prestigious MMA Smarties 2020 and exchange4media’s Maddies 2020.

The company said that these wins have come for Affle’s MAAS and RevX platforms for powering high impact ROI campaigns of top advertisers like Zivame, Dunzo and Games24x7 across categories such as Programmatic & Machine Learning, Use of Data & Insights, Best App Install Campaign, Multi-Channel Mobile Integration among many others.

Edwin Low, Director of Innovation & Tech Ecosystem, Infocomm Media Development Authority of Singapore said, “We are pleased to renew Affle’s accreditation status. They have a track record of delivering impactful innovation in both the Government and enterprise sector. We look forward to continue working with Affle to explore more innovative use cases by leveraging their technology that will drive towards a personalised citizen and consumer engagement at scale.”

Commenting on these achievements, Anuj Khanna Sohum, the Chairman, MD and CEO of Affle said, “Being accredited under the Accreditation@SGD programme is a testament to Affle’s best-in-class processes that go much beyond tech innovation towards the highest levels of business integrity, transparency and sustainability. These credentials will drive enhanced traction for us to go deeper with Government and large enterprise business wins for data-driven audience projects on connected devices and further propel our Affle 2.0 growth strategy. Affle is already actively engaged on six projects with the Singapore government agencies presently.”

Affle India Ltd trade ended at Rs3853.70 up 82.90  points or 2.20% on the BSE.