View Online Article

27 June 2007: Mobile phone media innovations giant Affle has announced the launch of their SMS 2.0 (short message and search two point zero) platform.

The company claims that their new platform comes loaded with enhanced features, content, promotions and even a free internet search facility.

Anuj Khanna, CEO & chairman, Affle added that this launch is expected to boost the telco’s ARPUs or average revenue per person by around 10%.

They are currently in talks with several online search engines to power its mobile search on SMS 2.0.

Khanna added in a statement: “Existing mobile phone media are merely a replication of online media. They require consumers to actively access, via a GPRS connection, made-for-mobile content thats really just watered down online content that they pay for. SMS2.0 is free and it is purpose-designed for mobile phones.”