Affle launches its Mobile Advertising Self Serve platform ‘MAAS Xtend’

Chengdu China, Nov 20, 2015 – Affle, a leading mobile platform company today announced the launch of its Mobile Advertising Self Serve platform titled ‘MAAS Xtend’ at the Global Mobile Game Developers Conference (GMGDC) being held in Chengdu, China. Mobile Advertising platforms have traditionally been offering managed services targeting large enterprises. However, with the rapid growth in the Mobile App economy a completely new category of advertisers have emerged who would much rather work with Self Serve platforms on which they can manage and be in full control of their campaigns. MAAS Xtend which is an extension of Affle’s Mobile Audience As a Service (MAAS) platform, would thus cater to this market and offer advertisers complete automation and optimization controls to maximize ROI on their mobile spends.

Image: Team Affle & partners at launch of Affle MAAS Xtend during GMGDC, Chengddu China.

With several top programmatic and direct supply sources already integrated, MAAS Xtend would offer advertisers a simple 4-step process to configure and manage their campaigns. Campaign Managers can thus set up and manage global campaigns with precise targeting & defined KPI metrics in a matter of a few minutes on this platform. MAAS Xtend would soon also integrate with other MAAS platform modules like OptiSense6 and Affle Attribution SDK to offer an integrated automated suite to manage all mobile advertising procurement, attribution and ROI optimizations.

Commenting on this launch, Anuj Khanna Sohum, Founder, CEO and Chairman, Affle said “Affle has always been in the forefront for developing a mobile market ecosystem that fosters greater transparency, control and optimization opportunities for marketers. We launched our OptiSense 6 platform last month, which catered to the Enterprise users who would use our Managed Services offerings. The current launch of MAAS Xtend is targeted to App marketers who well understand the nuances of the mobile eco-system and prefer to manage their campaigns over an integrated Self Serve platform like ours. We are very happy to launch this at one of the largest gaming events in China and look forward to MAAS Xtend getting massive adoption amongst App marketers in China and across the world. We have today rolled out an Invite Only program for this platform and intend to make it available to all our partners by early next year.”

Image: Anuj Khanna Sohum (Founder, Chairman & CEO – Affle)

By having integrations with all major supply sources, campaigns on MAAS Xtend could potentially be targeted to a majority of the 2.6BN global smartphone users, which would include over 800MN smartphone users in Affle’s strongest markets – China, India & Indonesia.

The MAAS Xtend launch is part of Affle’s overall strategy of redefining the mobile media business to move towards greater software automation with audience intelligence being at the core, which drives ROI for campaigns across all supply sources through a unified integrated platform.

About Affle: Affle is a Singapore headquartered ‘Mobile Audience as a Service (MAAS)’ platform company. Affle delivers end-to-end mobile commerce & marketing solutions with greater ROI and transparency for marketers, commerce marketplaces, app developers and publishers through unique intent insights derived from behavioural signals, attribution and transaction data. Having started in 2006, Affle has been a pioneer in the field of mobile technology and has built significant scale and intelligence backed by its robust profile data and insights about millions of users.

Affle’s investors include Microsoft, D2C (An NTT DoCoMo subsidiary), Itochu, Bennett Coleman & Company Ltd. (BCCL), Centurion Private Equity amongst others

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Ayush Aggarwal