Affle launches its Mobile Advertising Self Serve platform ‘MAAS Xtend’ – Exchange4Media

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MAAS Xtend offers advertisers complete automation and optimization, claims the company

Mobile ad tech company, Affle, has announced the global launch of its mobile advertising self serve platform titled MAAS Xtend. MAAS Xtend offers advertisers complete automation and optimization, claims the company.

In a press statement, Affle said that the product comes integrated with a number of top programmatic and direct supply sources and would allow advertisers a 5-step process to configure and manage their campaigns.

MAAS Xtend will soon also integrate with other MAAS platform modules like OptiSense6 and Affle Attribution SDK to offer an integrated automated suite to manage all mobile advertising procurement, attribution and ROI optimizations.

Commenting on this launch, Anuj Khanna Sohum, Founder, CEO and Chairman, Affle said “The current launch of MAAS Xtend is targeted to app marketers who well understand the nuances of the mobile eco-system and prefer to manage their campaigns over an integrated Self Serve platform like ours. We are looking forward to MAAS Xtend getting massive adoption amongst app marketers in India and across the world.  We have today rolled out an Invite Only program for this platform and intend to make it available to all our partners by early next year.”

By having integrations with all major supply sources, campaigns on MAAS Xtend could potentially be targeted to a majority of the 2.6 billion global smartphone users, which would include over 800 million smartphone users in Affle’s strongest markets – India, China and Indonesia, said the company.