Affle International partners with IMDA to join the Cloud Native Community

Strengthens its platforms with Cloud Native Architecture and to support blockchain initiatives of IMDA


22nd November 2018, Singapore: Affle International Pte. Ltd (“Affle International”), a wholly-owned subsidiary of Affle (India) Limited (“Affle”), a global technology business announced its partnership with IMDA (Infocomm Media Development Authority of Singapore), to strengthen Affle’s platforms with cloud native architecture today.

This partnership will enable SG:D Accredited Affle with multi-cloud distribution of assets, such as software applications, across several cloud environments. It will also enable emerging technology offerings as component services for assets that are widely reused in a variety of applications, since every business process does not have to be re-created from scratch and existing functionalities can be leveraged from multiple sources. Affle International will enable APIs (Application programming Interfaces) to expose component services to users and facilitate innovation by producing new business processes, products or services to facilitate communication between services.

Commenting on this partnership, Anuj Khanna Sohum, the Chairman, MD and CEO of Affle International said, “We are excited for this collaboration with IMDA, which has extended its support to us at several occasions in the past. We will support IMDA in Cloud Native Architecture by providing it a touchpoint to raise its needs and concerns to the relevant stakeholders and closely work together on strategies to support adoption of Cloud Native Architecture amongst Singapore-based enterprises.”

Cloud Native Infrastructure enables enterprises to achieve auto provisioning to manage resources; auto scaling to track various components of the apps while releasing and pulling resources automatically where appropriate to handle continuously evolving business needs; and auto redundancy wherein if there is an issue, the app processing instantly moves to another server or data centre automatically and seamlessly.

Such emerging technologies will make it possible for businesses to automate repetitive tasks and achieve higher productivity. The Government of Singapore has already made the move to migrate to Cloud Native Architecture by establishing the Singapore Government Tech Stack.

This partnership will add to the cultivation of a vibrant infocomm and media ecosystem in Singapore to support economic growth.

About Affle

We are a global technology business. We have two business segments: (a) our Consumer Platform, which comprises (1) our proprietary consumer intelligence platform that delivers consumer acquisitions, engagements and transactions through relevant mobile advertising (the “Affle Consumer Platform”); and (2) our retargeting media business for e-commerce companies and our push notifications offerings for e-commerce companies on a software as a service model (the “Vizury Commerce Business” and together with the Affle Consumer Platform, the “Consumer Platform”) and (b) our Enterprise Platform, which primarily provides end-to-end solutions for enterprises to enhance their engagement with mobile users.

IMDA has accredited our platforms for data/ information security which makes us amongst the first few companies in this domain to be accredited by a well-respected government body. This accreditation is based on audits/ assessment of security, reliability, usability and maintainability of the products/ platforms/ processes.

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Affle (India) Limited proposes, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offering of its equity shares (“Equity Shares”) in India and has filed a draft red herring prospectus dated July 14, 2018 (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on SEBI website at as well as on the website of the book running lead managers i.e., ICICI Securities Limited at and Nomura Financial Advisory and Securities (India) Private Limited at, and the websites of BSE Limited and National Stock Exchange of India Limited at and, respectively. Investors should note that investment in Equity Shares involves a high degree of risk and for details relating to the same, see “Risk Factors” of the Red Herring Prospectus when available. Potential investors should not rely on the DRHP for any investment decision.
This announcement has been prepared for publication outside the United States and may not be released in the United States. This announcement does not constitute an offer of Equity Shares for sale in any jurisdiction, including the United States, and the Equity Shares may not be offered or sold in the United States absent registration under the US Securities Act of 1933, as amended, or an exemption from registration. Any public offering of the Equity Shares to be made in the United States will be made by means of a prospectus that may be obtained from Affle and that will contain detailed information about Affle and its management, as well as financial statements. However, the Equity Shares are not being offered or sold in the United States.