Affle appoints Major Sonam Bakshi as Chief Human Resource Officer – Brand Equity

View Online Article

Affle (India) on Monday announced the appointment of Sonam Bakshi as chief human resource officer to strengthen its management team.

Bakshi comes with over 19 years of human capital experience across the Indian Army and several MNCs in the IT and financial services sector. She moves into Affle after her last stint at Clix Capital (erstwhile GE Capital) as CHRO where she was also part of the founding team.

Prior to Clix, she was managing HR function for Wipro while working on diversity and inclusion charter. Bakshi will be based at Affle’s Gurugram office. Besides work, Bakshi is into mountaineering and scuba diving. She has scaled Mount Kilimanjaro and is a certified PADI (Professional Association of Diving Instructors) scuba diver.

Commenting on the appointment, Anuj Khanna Sohum, chairman, MD and CEO of Affle said, “We welcome Sonam to the Affle family. As we continue our growth journey, we aim to attract new talent and develop motivate and retain high performing Afflers. With Sonam’s knowledge and experience, our focus would be development of talent for tomorrow, making us future-ready.”

Bakshi will lead all aspects of human resources at Affle including talent acquisition and management, organisational development and effectiveness, learning and development, compensation and benefits, diversity, inclusion and performance management.

Commenting on her appointment, Bakshi, said, “I am delighted to join Affle and look forward to play an active role in its continuous success by bringing synergies and greater collaborative culture internally.”

In recent times, Affle (India) has announced some key appointments including Ankit Rawal, who recently joined as director, business development and partnerships and Karan Saigal who joined as director, data operations to strengthen its team.

The company has also announced the appointment of Gulrez Alam as its chief investment and strategy officer.