Affle and D2 communications ink landmark Mobile Advertising Pact

Delhi NCR, February 3, 2011: Affle, one of Asia’s leading mobile media company and D2 Communications Inc, Japan’s largest mobile advertising company, have entered into a strategic partnership to provide mobile advertising solutions to companies across Asia. D2 Communications is a subsidiary of NTT DOCOMO, INC. in joint venture with DENTSU INC.

This deal will be of great significance to the mobile advertising industry as the two companies are market leaders in their respective geographies. As a part of the deal, D2 Communications has also invested in Affle in order to deepen its relationship and establish a long term commitment to this partnership.

Anuj Khanna Sohum, CEO, Affle Group of Companies, said, “Affle is proud to partner with D2 Communications which has such deep experience of over 11 years and rich heritage. We are confident that through this partnership we will be able to provide lot more value to our users and partner telecom carriers, publishers & marketers; and create higher growth opportunities for Affle. At the same time this association will help us to make much faster inroads into Japan, which is among the largest mobile advertising market in Asia.

Takayuki Hoshuyama, CEO, D2 Communications, said, “We are glad to be Affle’s strategic partner. With D2 Communications having more than a decade of experience in the field of mobile marketing in Japan, we believe that our experience in this field will be useful across Asia. We look forward to co-operate and innovate with Affle in the arena of mobile advertisement and mobile marketing Industry“.

Over the last few years, Affle’s business has grown significantly, reaching out to over 4.5 Mn users through its products and over 250 Mn users through other brands by delivering mobile advertising campaigns. This has been achieved through partnerships with leading carriers & publishers like Airtel, Telekomsel amongst many others across Asia. The other top investments announced by Affle in the last few years include Microsoft & Itochu Corporation.

As a part of the partnership Affle and D2 Communications will work on developing marketing solutions for brand owners, introduce innovations and share best practices to revolutionise mobile media globally. They would also explore future partnership opportunities through which Affle can launch its products in Japan and also replicate D2 Communication’s successful mobile advertising model to other Asian markets like India,D2 Communications on the other hand is the largest mobile advertising agency in Japan with rights to sell all inventories on NTT DOCOMO, Japan’s biggest mobile operator with over 57 million subscribers. D2 Communications also dominates selling inventories, on the most popular social networking and news sites and general portals in Japan like mixi, gree, Yahoo Mobile, Mobage-town (DeNA), among others. D2 Communications has strong partnerships with major advertising agencies in Japan like DENTSU, HAKUHODO, ASATSU-DK, CyberAgent, OPT, SEPTENI among others.

About Affle: Affle is a leading international mobile media company headquartered in Singapore. Affle has consistently delivered innovations that enhance the user experience on mobile messaging and make mobile media, a reality. Affle currently operates in Singapore, India, China, the UK, the US, Indonesia, Australia, Thailand and Malaysia. Affle’s investors include Microsoft Corporation, Itochu Corporation of Japan, Bennett Coleman Company Limited (BCCL) ; Centurion Private Equity and D2 Communications.

About D2 COMMUNICATIONS: D2 Communications was established on June 1, 2000 as the first company in the world specializing in mobile advertisement. Under the corporate slogan “One-Stop Mobile Marketing”, we have been in adverting business, media representative business, mobile solutions business, and other overall mobile marketing business. Since 2010, we have revised the corporate slogan into “No Wireless, No Marketing,” and in addition to utilizing mobile advertising and marketing business, we are now expanding our business including wireless domain as smart phone and such new devises.

Furthermore, we have been administrating “Mobile Ad Awards” which is the first award ever in the world specializing in mobile, publishing trade publication “DIGITAL&DIRECT NEWS”, and aggressively promoting an awareness campaign as a council member company of various kind of organization such as the Internet Advertisement Promotion Conference and others. D2C

About NTT DOCOMO: NTT DOCOMO is the world’s leading mobile operator and provider of advanced mobile services. The company serves over 57 million customers in Japan, including 48 million using i-mode™, the world’s most popular mobile e-mail/Internet platform, and 55 million using FOMA™, the world’s original 3G mobile service based on W-CDMA. As a leader in the development of cutting-edge mobile technologies, DOCOMO is continually expanding the role of mobile phones as versatile and highly personalized “lifestyle tools” for everyday life, including with a wide range of innovative services for mobile payments, GPS, mobile TV, multimedia content and much more. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. For more information, visit.

FOMA and i-mode are trademarks or registered trademarks of NTT DOCOMO, INC. in Japan and/or other countries.

FOMA service is only available in Japan.

External Links
AffleAnd NTT DoCoMo, Inc.’s D2 Communications Announce Mobile AdvertisingPact
Reuters
Mobileadvertisers – innovate or disappear
Mobileadvertisers – innovate or disappear