Affle acquires the commerce business, technology platform and brand of Vizury

7th September 2018, New Delhi: Affle (India) Limited (“Affle”), a global technology platform company, today announced that they have acquired the complete Commerce business which includes the re-targeting media business and push notifications CRM platform business of Vizury Interactive Solutions Private Limited operating under the brand “Vizury” (“Vizury’s Commerce Business). Also, as part of the transaction other assets and customer contracts related to this business would also be transferred to Affle and all team members of Vizury’s Commerce business will now join Affle.

This acquisition is intended to strengthen Affle’s Consumer Platform propositions through which it currently delivers consumer acquisitions, engagements and transactions through relevant mobile advertising.

Vizury Interactive Solutions Private Limited is a data driven marketing company with two business lines of which the Vizury’s Commerce Business is being acquired by Affle. Vizury Commerce has strong business in India, Middle East Africa (MEA), United States and other markets.

Commenting on this acquisition Anuj Khanna Sohum, the Chairman, MD and CEO of Affle said, “We are very happy to announce this acquisition and welcome the Vizury Commerce team on-board in Affle. Over the last several years Vizury’s Commerce business has built a strong technology platform that we believe should become one of Affle’s key assets and help us strengthen our business across multiple markets. We look forward to growing our business with Vizury’s commerce customers.

Subra Krishnan, CEO, Vizury Interactive Solutions Pvt Ltd said, “We are very happy that our Commerce business unit has found a new home and an exciting vision to be part of. The programmatic and creative personalization capabilities of this platform are used by several e-commerce brands.

This acquisition comes soon after Affle Global Private Limited’s acquisition of the ‘Markt’ platform in March 2008 to expand its Online to Offline (O2O) commerce enablement platform proposition for enterprises.

About Affle

Affle (India) Limited is a global technology company with a proprietary consumer intelligence platform who’s Consumer Platform helps deliver consumer acquisitions, engagements and transactions through relevant mobile advertising. The company’s Enterprise Platform provides end-to-end solutions for enterprises to enhance their engagement with mobile users by enabling offline to online (O2O) commerce and providing enterprise grade data analytics for online and offline companies.

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DisclaimerAffle (India) Limited proposes, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offering of its equity shares (“Equity Shares”) in India and has filed a draft red herring prospectus dated July 14, 2018 (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on SEBI website at as well as on the website of the book running lead managers i.e., ICICI Securities Limited at and Nomura Financial Advisory and Securities (India) Private Limited at, and the websites of BSE Limited and National Stock Exchange of India Limited at and, respectively. Investors should note that investment in Equity Shares involves a high degree of risk and for details relating to the same, see “Risk Factors” of the Red Herring Prospectus when available. Potential investors should not rely on the DRHP for any investment decision.
This announcement has been prepared for publication in India and may not be released in the United States. This announcement does not constitute an offer of securities for sale in any jurisdiction, including the United States, and any securities described in this announcement may not be offered or sold in the United States absent registration under the US Securities Act of 1933, as amended, or an exemption from registration. Any public offering of securities to be made in the United States will be made by means of a prospectus that may be obtained from the Company and that will contain detailed information about the Company and management, as well as financial statements. However, the securities described in this announcement are not being offered or sold in the United States.